/* Lonestarring Home mockup (merged Claude + ChatGPT): "Looking through the viewfinder"
   Design guide: coordination/updates/20261009T0140Z-claude-design-guideline-v2/DESIGN-GUIDELINE-v2.md */

@font-face {
  font-family: "DM Sans";
  src: url("/assets/brand/dm-sans-variable.woff2") format("woff2");
  font-weight: 100 1000;
  font-style: normal;
  font-display: swap;
}

:root {
  --paper: #F7F6F3;
  --white: #FFFFFF;
  --ink: #0A1622;
  --navy: #08283F;
  --slate: #5E6B76;
  --red: #C9423E;
  --red-hover: #B33935;
  --line: rgba(10, 22, 34, .10);
  --line-dark: rgba(255, 255, 255, .14);
  --on-dark: #F3F5F7;
  --on-dark-muted: rgba(243, 245, 247, .72);

  --font: "DM Sans", "DM Sans", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --ease: cubic-bezier(.2, .7, .2, 1);
  --ease-state: cubic-bezier(.6, 0, .2, 1);

  --max: 1320px;
  --gut: clamp(24px, 4.4vw, 64px);
  --radius: 20px;
  --section: clamp(64px, 7.5vw, 112px);
  --header: 72px;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top:96px; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 1.125rem/1.6 var(--font);
  font-optical-sizing: auto;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img, video { display: block; max-width: 100%; }
a { color: inherit; }
button { font: inherit; color: inherit; }
p { margin: 0; }
h1, h2, h3, h4 { margin: 0; font-weight: 500; }
:focus-visible { outline: 2px solid var(--navy); outline-offset: 3px; border-radius: 6px; }
.dark :focus-visible, .hero :focus-visible, .cta :focus-visible { outline-color: #fff; }

.skip { position: absolute; left: -9999px; top: 8px; z-index: 100; background: var(--white); padding: 12px 16px; border-radius: 999px; }
.skip:focus { left: 8px; }

.wrap { width: 100%; max-width: calc(var(--max) + 2 * var(--gut)); margin: 0 auto; padding: 0 var(--gut); }
.section { padding: var(--section) 0; }

/* ---------- Type ---------- */
.display {
  font-size: clamp(2.6rem, 6vw, 6.25rem);
  font-weight: 500;
  line-height: .92;
  letter-spacing: -.028em;
  font-variation-settings: "opsz" 40;
}
.h2 {
  font-size: clamp(2.2rem, 4.2vw, 4.25rem);
  line-height: 1;
  letter-spacing: -.028em;
  font-variation-settings: "opsz" 40;
  text-wrap: balance;
}
.h3 { font-size: 1.5rem; line-height: 1.25; letter-spacing: -.012em; }
.display em, .h2 em, .statement-text em {
  font-style: italic;
  font-weight: 300;
  letter-spacing: -.03em;
}
.lead { font-size: clamp(1.125rem, 1.45vw, 1.375rem); line-height: 1.45; max-width: 36ch; }
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: .8125rem; font-weight: 500; letter-spacing: .14em; text-transform: uppercase;
  color: var(--slate); margin-bottom: 24px;
}
.dark .eyebrow, .hero .eyebrow, .cta .eyebrow { color: var(--on-dark-muted); }
.dot { width: 7px; height: 7px; border-radius: 50%; background: var(--red); flex: none; }

/* ---------- Buttons & links ---------- */
.btn {
  --h: 52px;
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  height: var(--h); padding: 0 24px; border-radius: 999px; border: 0;
  font-size: 15px; font-weight: 500; line-height: 1; text-decoration: none; white-space: nowrap;
  cursor: pointer;
  transition: background-color .16s var(--ease), color .16s var(--ease), border-color .16s var(--ease), transform .16s var(--ease);
}
.btn-sm { --h: 42px; padding: 0 18px; font-size: 14px; }
.btn .arr { display: inline-block; transition: transform .16s var(--ease); }
.btn:hover .arr { transform: translateX(4px); }
.btn-primary { background: var(--red); color: #fff; }
.btn-primary:hover { background: var(--red-hover); }
.btn-white { background: var(--white); color: var(--ink); }
.btn-white:hover { background: var(--paper); }
.btn-outline { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 1px rgba(10, 22, 34, .22); }
.btn-outline:hover { box-shadow: inset 0 0 0 1px var(--ink); }
.glass, .btn-glass {
  background: rgba(255, 255, 255, .12);
  color: #fff;
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .22), inset 0 1px 0 rgba(255, 255, 255, .25);
  -webkit-backdrop-filter: blur(18px) saturate(140%);
  backdrop-filter: blur(18px) saturate(140%);
}
.btn-glass:hover { background: rgba(255, 255, 255, .2); }
@supports not ((backdrop-filter: blur(1px)) or (-webkit-backdrop-filter: blur(1px))) {
  .glass, .btn-glass { background: rgba(10, 22, 34, .6); }
}
.tlink {
  font-weight: 500; text-decoration: none;
  background: linear-gradient(currentColor, currentColor) 0 100% / 0 1px no-repeat;
  padding-bottom: 2px;
  transition: background-size .32s var(--ease);
}
.tlink:hover { background-size: 100% 1px; }
.tlink .arr { display: inline-block; transition: transform .16s var(--ease); }
.tlink:hover .arr { transform: translateX(4px); }
.linklike { background: none; border: 0; padding: 0; cursor: pointer; text-decoration: underline; text-underline-offset: 3px; }
.actions { display: flex; flex-wrap: wrap; gap: 12px; }

/* ---------- Grain ---------- */
.grain { position: relative; isolation: isolate; }
.grain::after {
  content: ""; position: absolute; inset: 0; pointer-events: none; z-index: 3;
  opacity: .07; mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 1  0 0 0 0 1  0 0 0 0 1  0 0 0 .9 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
}

/* ---------- Header ---------- */
.site-header {
  position: fixed; inset: 0 0 auto; z-index: 60; height: var(--header);
  display: flex; align-items: center; gap: 32px; padding: 0 var(--gut);
  color: #fff;
  transition: background-color .32s var(--ease-state), color .32s var(--ease-state), transform .32s var(--ease-state), box-shadow .32s var(--ease-state);
}
.brand { display: flex; align-items: center; margin-right: auto; }
.logo { height: 30px; width: auto; }
.logo-dark { display: none; }
.nav { display: flex; gap: 28px; }
.nav a { font-size: 15px; font-weight: 500; text-decoration: none; opacity: .92; position: relative; }
.nav a::after { content: ""; position: absolute; left: 0; right: 0; bottom: -6px; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: left; transition: transform .32s var(--ease); }
.nav a:hover::after { transform: scaleX(1); }
.menu-btn { display: none; }
.site-header.is-solid {
  background: rgba(247, 246, 243, .84);
  -webkit-backdrop-filter: blur(16px) saturate(140%);
  backdrop-filter: blur(16px) saturate(140%);
  color: var(--ink);
  box-shadow: 0 1px 0 var(--line);
}
.site-header.is-solid .logo-light { display: none; }
.site-header.is-solid .logo-dark { display: block; }
.site-header.is-hidden { transform: translateY(-100%); }
.vf-home:not(.menu-open) .site-header:not(.is-solid) { background: rgba(10, 22, 34, .22); }

.mobile-menu {
  position: fixed; inset: 0; z-index: 55; background: var(--paper);
  padding: calc(var(--header) + 32px) var(--gut) 40px;
  display: flex; flex-direction: column; gap: 32px;
}
.mobile-menu[hidden] { display: none; }
.mobile-menu nav { display: flex; flex-direction: column; gap: 6px; }
.mobile-menu nav a { font-size: 2.25rem; font-weight: 500; letter-spacing: -.025em; text-decoration: none; line-height: 1.2; opacity: 0; transform: translateY(12px); animation: mm-in .5s var(--ease) forwards; }
.mobile-menu nav a:nth-child(2) { animation-delay: 60ms; }
.mobile-menu nav a:nth-child(3) { animation-delay: 120ms; }
.mobile-menu nav a:nth-child(4) { animation-delay: 180ms; }
.mobile-menu nav a:nth-child(5) { animation-delay: 240ms; }
.mobile-menu .btn { align-self: flex-start; }
.mm-contact { margin-top: auto; color: var(--slate); font-size: 1rem; }
@keyframes mm-in { to { opacity: 1; transform: none; } }

/* ---------- Hero ---------- */
.hero {
  position: relative; height: 70vh; height: 70svh; min-height: 520px;
  background: var(--ink); color: var(--on-dark); overflow: hidden;
  display: flex; align-items: flex-end;
}
.hero-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 0; }
.hero-scrim {
  position: absolute; inset: 0; z-index: 1;
  background:
    linear-gradient(to bottom, rgba(10, 22, 34, .18) 0%, rgba(10, 22, 34, 0) 22%),
    linear-gradient(to top, rgba(10, 22, 34, .86) 0%, rgba(10, 22, 34, .72) 38%, rgba(10, 22, 34, .65) 64%, rgba(10, 22, 34, .65) 100%);
}
.hero-inner { position: relative; z-index: 4; padding-bottom: clamp(64px, 11vh, 120px); }
.hero-title { margin: 0 0 20px; max-width: 12ch; }
.hero-title .line { display: block; overflow: hidden; padding-bottom: .2em; margin-bottom: -.14em; }
.hero-title .line > span { display: block; transform: translateY(130%); animation: line-up .8s var(--ease) forwards; }
.hero-title .line:nth-child(2) > span { animation-delay: .12s; }
.hero-lead { margin-bottom: 28px; color: var(--on-dark); opacity: 0; animation: fade-in .8s var(--ease) .45s forwards; }
.hero .actions, .hero-eyebrow { opacity: 0; animation: fade-in .8s var(--ease) .55s forwards; }
.hero-eyebrow { animation-delay: .1s; }
@keyframes line-up { to { transform: none; } }
@keyframes fade-in { to { opacity: 1; } }

/* Viewfinder marks */
.viewfinder {
  position: absolute; z-index: 2; pointer-events: none;
  inset: calc(var(--header) + 16px) var(--gut) 28px;
}
.viewfinder .c { position: absolute; width: 20px; height: 20px; border-color: rgba(255, 255, 255, .7); border-style: solid; border-width: 0; }
.viewfinder .tl { top: 0; left: 0; border-top-width: 1.5px; border-left-width: 1.5px; }
.viewfinder .tr { top: 0; right: 0; border-top-width: 1.5px; border-right-width: 1.5px; }
.viewfinder .bl { bottom: 0; left: 0; border-bottom-width: 1.5px; border-left-width: 1.5px; }
.viewfinder .br { bottom: 0; right: 0; border-bottom-width: 1.5px; border-right-width: 1.5px; }
.vf-tc, .vf-loc {
  position: absolute; top: 14px; font-size: 12px; font-weight: 500; letter-spacing: .12em; text-transform: uppercase;
  color: rgba(255, 255, 255, .82); font-variant-numeric: tabular-nums; display: flex; align-items: center; gap: 8px;
  background: rgba(10, 22, 34, .8); padding: 3px 6px; border-radius: 4px;
}
.vf-tc { left: 32px; }
.vf-loc { right: 32px; }
.rec { width: 8px; height: 8px; border-radius: 50%; background: var(--red); animation: rec 1.6s steps(1) infinite; }
@keyframes rec { 50% { opacity: .25; } }
.hero-pause {
  position: absolute; z-index: 5; right: calc(var(--gut) + 28px); bottom: 56px;
  width: 48px; height: 48px; border-radius: 50%; border: 0; display: grid; place-items: center; cursor: pointer;
}
.hero-pause svg { fill: #fff; }
.hero-pause .i-play { display: none; }
.hero-pause[aria-pressed="true"] .i-pause { display: none; }
.hero-pause[aria-pressed="true"] .i-play { display: inline; }

/* ---------- Section heads ---------- */
.sec-head {
  display: grid; grid-template-columns: repeat(12, 1fr); column-gap: 24px; align-items: end;
  margin-bottom: clamp(32px, 4vw, 56px);
}
.sec-head > div:first-child { grid-column: 1 / span 7; }
.sec-aside { grid-column: 9 / span 4; color: var(--slate); font-size: 1.0625rem; max-width: 36ch; padding-bottom: 6px; }
.dark .sec-aside { color: var(--on-dark-muted); }

/* ---------- Media basics ---------- */
.media, .tile, .step-media, .vclip, .ind { position: relative; overflow: hidden; border-radius: var(--radius); background: #1a2632; }
.media video, .media img, .tile video, .step-media img, .vclip video, .ind img {
  width: 100%; height: 100%; object-fit: cover;
  transition: transform .7s var(--ease);
}
.chip {
  position: absolute; z-index: 2; top: 16px; left: 16px;
  height: 32px; padding: 0 14px; border-radius: 999px; display: inline-flex; align-items: center;
  font-size: 13px; font-weight: 500; letter-spacing: .02em;
}
.round-arrow {
  flex: none; width: 52px; height: 52px; border-radius: 50%;
  display: grid; place-items: center; font-size: 18px;
  box-shadow: inset 0 0 0 1px rgba(10, 22, 34, .2);
  transition: background-color .32s var(--ease), color .32s var(--ease), box-shadow .32s var(--ease), transform .32s var(--ease);
}

/* ---------- 9. FAQ ---------- */
.faq-grid { display: grid; grid-template-columns: repeat(12, 1fr); column-gap: 24px; }
.faq-grid > div:first-child { grid-column: 1 / span 4; }
.faq-grid > div:first-child .h2 { margin-bottom: 28px; }
.acc { grid-column: 6 / span 7; border-top: 1px solid var(--line); }
.acc details { border-bottom: 1px solid var(--line); }
.acc summary {
  list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 24px;
  padding: 18px 0; font-size: 1.25rem; font-weight: 500; letter-spacing: -.01em;
}
.acc summary::-webkit-details-marker { display: none; }
.pm { position: relative; flex: none; width: 36px; height: 36px; border-radius: 50%; box-shadow: inset 0 0 0 1px rgba(10, 22, 34, .2); transition: transform .32s var(--ease-state), background-color .32s; }
.pm::before, .pm::after { content: ""; position: absolute; left: 50%; top: 50%; width: 12px; height: 1.5px; background: currentColor; transform: translate(-50%, -50%); }
.pm::after { transform: translate(-50%, -50%) rotate(90deg); transition: transform .32s var(--ease-state); }
details[open] .pm::after { transform: translate(-50%, -50%) rotate(0deg); }
details[open] .pm { background: var(--ink); color: #fff; box-shadow: none; }
.acc-body { padding: 0 64px 28px 0; color: var(--slate); max-width: 62ch; }
details[open] .acc-body { animation: acc-in .4s var(--ease); }
@keyframes acc-in { from { opacity: 0; transform: translateY(-6px); } }

/* ---------- 10. CTA ---------- */
.cta { position: relative; min-height: 64vh; display: flex; align-items: flex-end; color: var(--on-dark); overflow: hidden; background: var(--ink); }
.cta-bg { position: absolute; top: 0; left: 0; width: 150%; max-width: none; height: 100%; object-fit: cover; object-position: 50% 45%; }
.cta-scrim { position: absolute; inset: 0; z-index: 1; background: linear-gradient(to top, rgba(10, 22, 34, .88), rgba(10, 22, 34, .65) 70%), linear-gradient(to right, rgba(10, 22, 34, .2), rgba(10, 22, 34, 0) 60%); }
.cta .viewfinder { inset: 32px var(--gut); }
.cta-inner { position: relative; z-index: 4; padding-bottom: clamp(72px, 12vh, 128px); }
.cta .h2 { font-size: clamp(2.4rem, 4.8vw, 4.8rem); max-width: 14ch; margin-bottom: 24px; }
.cta .lead { margin-bottom: 36px; }

/* ---------- Sticky CTA (mobile) ---------- */
.sticky-cta { display: none; }

/* ---------- Player ---------- */
.player { border: 0; padding: 0; background: transparent; max-width: min(1200px, 94vw); width: 100%; }
.player::backdrop { background: rgba(10, 22, 34, .92); -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px); }
.player video { width: 100%; border-radius: 16px; background: #000; aspect-ratio: 16 / 9; }
.player-bar { display: flex; justify-content: space-between; align-items: center; padding-top: 16px; color: #fff; font-weight: 500; }

/* ---------- Toast ---------- */
.toast {
  position: fixed; left: 50%; bottom: 28px; z-index: 90; transform: translate(-50%, 20px); opacity: 0;
  background: var(--ink); color: #fff; padding: 12px 18px; border-radius: 999px; font-size: 14px;
  transition: opacity .3s var(--ease), transform .3s var(--ease); pointer-events: none; max-width: 92vw;
}
.toast.on { opacity: 1; transform: translate(-50%, 0); }

/* ---------- Reveal ---------- */
.vf-motion .reveal { opacity: 0; transform: translateY(16px); transition: opacity .6s var(--ease) var(--d, 0ms), transform .6s var(--ease) var(--d, 0ms); }
.vf-motion .reveal.in { opacity: 1; transform: none; }

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; scroll-behavior: auto !important; }
  .vf-motion .reveal { transform: none; }
  .hero-title .line > span { transform: none; }
}

/* =====================================================================
   Merged mockup sections
   ===================================================================== */

.mono { font-family: ui-monospace, "SF Mono", SFMono-Regular, Menlo, Consolas, monospace; }
.vf-tc, .vf-loc, .tile-tc { font-family: ui-monospace, "SF Mono", SFMono-Regular, Menlo, Consolas, monospace; letter-spacing: .06em; }

/* Dark sections */
.dark { background: var(--ink); color: var(--on-dark); }
.dark .h3 { color: #fff; }

/* Hero foot labels (ChatGPT detail) */
.hero-inner { padding-bottom: clamp(84px, 11vh, 120px); }
.hero-foot {
  position: absolute; z-index: 4; left: 0; right: 0; bottom: 44px;
  display: flex; justify-content: space-between; font-size: 13px; font-weight: 500; letter-spacing: .08em; color: rgba(255, 255, 255, .82);
}
.hero-foot > span { display: inline-flex; align-items: center; gap: 10px; }
.hero-pause { bottom: 96px; }

/* 2. Two ways — two compact cards */
.paths .h2 { margin-bottom: clamp(28px, 3.5vw, 48px); }
.path-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.path-card { display: block; text-decoration: none; }
.path-media { aspect-ratio: 1 / 1; }
.path-media .chip { top: 14px; }
.path-text { display: grid; grid-template-columns: 1fr; row-gap: 10px; padding-top: 18px; }
.path-title { font-size: clamp(1.6rem, 2.2vw, 2.1rem); line-height: 1.05; letter-spacing: -.025em; }
.path-text p { color: var(--slate); font-size: 1rem; max-width: 40ch; }
.path-text .tlink { font-size: .9375rem; white-space: nowrap; }
.path-card:hover .path-media video, .path-card:hover .path-media img { transform: scale(1.02); }
.path-card:hover .tlink { background-size: 100% 1px; }

/* 3. Results — before / after */
.results .sec-aside p { margin-bottom: 24px; }
.seg {
  position: relative; display: inline-grid; grid-template-columns: 1fr 1fr; padding: 4px; border-radius: 999px;
  background: rgba(255, 255, 255, .08); box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .14);
}
.seg button {
  position: relative; z-index: 1; height: 44px; padding: 0 26px; border: 0; background: none; color: var(--on-dark-muted);
  font-size: 15px; font-weight: 500; cursor: pointer; border-radius: 999px; transition: color .32s var(--ease-state);
}
.seg button[aria-pressed="true"] { color: var(--ink); }
.seg-thumb {
  position: absolute; z-index: 0; top: 4px; bottom: 4px; left: 4px; width: calc(50% - 4px); border-radius: 999px; background: #fff;
  transition: transform .45s var(--ease-state);
}
[data-state="after"] .seg-thumb { transform: translateX(100%); }

.cases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.case {
  background: rgba(255, 255, 255, .045); border-radius: var(--radius); padding: 22px 24px;
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .07);
  display: flex; flex-direction: column;
}
.case-head { display: flex; flex-direction: column; gap: 6px; margin-bottom: 18px; }
.case-tag { align-self: flex-start; font-size: 13px; font-weight: 500; padding: 7px 12px; border-radius: 999px; background: rgba(255, 255, 255, .1); color: #fff; }
.case-meta { font-size: 13px; color: var(--on-dark-muted); }
.case-hero { display: flex; align-items: flex-end; gap: 12px; margin-bottom: 20px; min-height: 4.5rem; }
.case-hero .mult-label { padding-bottom: .5rem; }
.mult {
  font-size: clamp(2.75rem, 4.4vw, 4.25rem); font-weight: 500; line-height: .9; letter-spacing: -.04em; color: #fff;
  font-variation-settings: "opsz" 40; transition: opacity .6s var(--ease), color .6s var(--ease);
}
.mult-label { font-size: 15px; color: var(--on-dark-muted); max-width: 12ch; line-height: 1.3; }
[data-state="before"] .mult { opacity: .35; }
.metrics { list-style: none; margin: 0 0 16px; padding: 0; display: grid; gap: 14px; }
.metrics li { display: grid; grid-template-columns: 1fr auto; align-items: baseline; row-gap: 7px; }
.m-name { font-size: 15px; color: var(--on-dark-muted); }
.m-name small { display: block; font-size: 12px; opacity: .8; }
.m-val { font-size: 1.25rem; font-weight: 500; letter-spacing: -.02em; color: #fff; font-variant-numeric: tabular-nums; }
.bar { grid-column: 1 / -1; height: 6px; border-radius: 999px; background: rgba(255, 255, 255, .08); overflow: hidden; }
.bar i { display: block; height: 100%; border-radius: inherit; width: max(var(--b), 4px); background: rgba(255, 255, 255, .45); transition: width 2.8s cubic-bezier(.33, 0, .2, 1), background-color 1.2s var(--ease); }
[data-state="after"] .bar i { width: 100%; background: var(--red); }
.metrics li:nth-child(2) .bar i { transition-delay: .2s; }
.metrics li:nth-child(3) .bar i { transition-delay: .4s; }

.case-note { margin-top: auto; padding-top: 14px; border-top: 1px solid var(--line-dark); font-size: 14px; color: var(--on-dark-muted); }

.proof-shots {
  display: grid; grid-template-columns: 1.15fr repeat(4, 1fr); gap: 16px; align-items: start;
  margin-top: clamp(40px, 5vw, 64px);
}
.ps-intro .h3 { color: #fff; margin-bottom: 10px; }
.ps-intro p { color: var(--on-dark-muted); font-size: 1rem; max-width: 26ch; }
.ps { margin: 0; }
.ps img { width: 100%; max-height: 300px; object-fit: cover; object-position: top; border-radius: 14px; box-shadow: 0 0 0 1px rgba(255, 255, 255, .08); }
.ps figcaption { margin-top: 12px; font-size: 13px; color: var(--on-dark-muted); display: flex; align-items: center; gap: 8px; flex-wrap: wrap; }
.pill { font-size: 11px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; padding: 4px 9px; border-radius: 999px; }
.pill-before { box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .35); color: #fff; }
.pill-after { background: var(--red); color: #fff; }
.fineprint { margin-top: 32px; font-size: 13px; color: var(--on-dark-muted); max-width: 72ch; }

/* 4. Work — bento on white */
.work { background: var(--white); }
.bento { display: grid; grid-template-columns: repeat(12, 1fr); grid-auto-rows: clamp(170px, 16vw, 230px); gap: 12px; }
.tile { border: 0; padding: 0; cursor: pointer; text-align: left; color: #fff; }
.tile video { position: absolute; inset: 0; }
.tile::before { content: ""; position: absolute; inset: 0; z-index: 1; pointer-events: none; background: linear-gradient(to top, rgba(10, 22, 34, .55), rgba(10, 22, 34, 0) 45%), linear-gradient(to bottom, rgba(10, 22, 34, .35), rgba(10, 22, 34, 0) 30%); }
.t1 { grid-column: 1 / 8; grid-row: span 2; } .t2, .t3 { grid-column: 8 / 13; }
.t4 { grid-column: 1 / 5; } .t5 { grid-column: 5 / 9; } .t6 { grid-column: 9 / 13; }
.tile:hover video { transform: scale(1.02); }
.tile-tc { position: absolute; z-index: 2; top: 16px; left: 18px; font-size: 11px; font-weight: 500; color: rgba(255, 255, 255, .88); background: rgba(10, 22, 34, .8); padding: 3px 6px; border-radius: 4px; }
.tile-play { position: absolute; z-index: 2; top: 12px; right: 12px; width: 40px; height: 40px; border-radius: 50%; display: grid; place-items: center; opacity: 0; transform: scale(.9); transition: opacity .32s var(--ease), transform .32s var(--ease); }
.tile-play svg { fill: #fff; margin-left: 2px; }
.tile:hover .tile-play, .tile:focus-visible .tile-play { opacity: 1; transform: none; }
@media (hover: none) { .tile-play { opacity: 1; transform: none; } }
.caption { position: absolute; z-index: 2; left: 16px; bottom: 16px; }
.caption b { display: inline-block; font-weight: 600; font-size: 14px; background: rgba(10, 22, 34, .55); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); padding: 6px 12px; border-radius: 999px; }
.after-link { margin-top: 36px; }

/* 5. Statement + checks */
.statement-text { font-size: clamp(1.9rem, 3.6vw, 3.6rem); font-weight: 500; line-height: 1.06; letter-spacing: -.03em; max-width: 20ch; text-wrap: balance; font-variation-settings: "opsz" 40; }
.statement-text em { color: var(--slate); }
.inline-media { display: inline-block; vertical-align: -.1em; width: 1.9em; height: .82em; border-radius: 999px; overflow: hidden; background: #1a2632; margin: 0 .06em; }
.inline-media video { width: 100%; height: 100%; object-fit: cover; }
.checks { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 28px; margin-top: 28px; font-size: 15px; font-weight: 500; }
.checks span { display: inline-flex; align-items: center; gap: 8px; }
.checks svg { width: 16px; height: 16px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.checks .tlink { margin-left: auto; }

/* 6. Process — four columns */
.process { background: var(--white); }
.cols { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; }
.col .num { display: block; font-size: 1.75rem; font-weight: 300; letter-spacing: -.03em; line-height: 1; color: var(--slate); margin: 16px 0 6px; font-variant-numeric: tabular-nums; }
.col .h3 { margin-bottom: 6px; }
.col p { color: var(--slate); font-size: 1rem; max-width: 30ch; }
.col-media { position: relative; overflow: hidden; border-radius: 16px; background: #1a2632; aspect-ratio: 4 / 3; margin: 0; }
.col-media img, .col-media video { width: 100%; height: 100%; object-fit: cover; }
.col-media .safe { position: absolute; inset: 8% 9% 18%; border: 1px dashed rgba(255, 255, 255, .4); border-radius: 10px; }
.col-media .sub { position: absolute; left: 50%; bottom: 24%; transform: translateX(-50%); white-space: nowrap; font-size: 13px; font-weight: 600; color: #fff; background: rgba(10, 22, 34, .6); padding: 5px 10px; border-radius: 8px; }
.col-report { background: var(--paper); padding: 16px 18px; display: flex; flex-direction: column; gap: 6px; }
.col-report b { font-weight: 500; font-size: 1.0625rem; }
.col-report .tag { align-self: flex-start; font-size: 11px; font-weight: 500; letter-spacing: .1em; text-transform: uppercase; color: var(--slate); background: var(--white); padding: 5px 9px; border-radius: 999px; }
.spark { width: 100%; height: 44px; margin: 2px 0 auto; }
.spark path { fill: none; stroke: var(--red); stroke-width: 2.5; stroke-linecap: round; }
.rr { position: relative; font-size: 13px; color: var(--ink); padding-top: 12px; }
.rr i { position: absolute; top: 0; left: 0; height: 6px; width: var(--w); border-radius: 999px; background: rgba(8, 40, 63, .2); }

/* 7. Industries — index list */
.index { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--line); }
.index li { border-bottom: 1px solid var(--line); }
.index a { display: grid; grid-template-columns: 1fr auto 44px; align-items: center; gap: 20px; padding: 16px 0; text-decoration: none; }
.i-name { font-size: clamp(1.5rem, 2.6vw, 2.4rem); font-weight: 500; letter-spacing: -.03em; line-height: 1.05; transition: transform .32s var(--ease); }
.i-chip { height: 44px; min-width: 72px; padding: 0 16px; border-radius: 999px; display: grid; place-items: center; background: var(--white); font-size: 13px; font-weight: 500; color: var(--slate); overflow: hidden; }
.i-chip--img { padding: 0; width: 72px; }
.i-chip--img img { width: 100%; height: 100%; object-fit: cover; }
.i-arr { width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; box-shadow: inset 0 0 0 1px rgba(10, 22, 34, .2); transition: background-color .32s var(--ease), color .32s var(--ease), box-shadow .32s var(--ease), transform .32s var(--ease); }
.index a:hover .i-name { transform: translateX(8px); }
.index a:hover .i-arr { background: var(--red); color: #fff; box-shadow: none; transform: rotate(-45deg); }
.index-foot { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; margin-top: 28px; color: var(--slate); font-size: 1rem; }
.index-foot .tlink { color: var(--ink); }
.cursor-preview { position: fixed; left: 0; top: 0; z-index: 40; width: 300px; height: 200px; object-fit: cover; border-radius: 16px; pointer-events: none; opacity: 0; transition: opacity .25s var(--ease); box-shadow: 0 8px 32px rgba(10, 22, 34, .18); }
.cursor-preview.on { opacity: 1; }

/* 8. FAQ */
.faq { background: var(--white); }
.faq-sub { color: var(--slate); margin: -8px 0 20px; }

/* 10. Footer — light */
.footer { background: var(--paper); color: var(--ink); padding: 64px 0 32px; font-size: .9375rem; }
.foot-top { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; padding-bottom: 36px; }
.foot-logo { height: clamp(44px, 6vw, 72px); width: auto; }
.foot-top p { color: var(--slate); text-align: right; }
.foot-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 32px; padding: 32px 0 40px; border-top: 1px solid var(--line); }
.foot-grid > div { display: flex; flex-direction: column; gap: 10px; }
.foot-grid span { color: var(--slate); }
.footer h4 { font-size: .8125rem; letter-spacing: .14em; text-transform: uppercase; color: var(--slate); margin-bottom: 8px; }
.footer a { text-decoration: none; }
.footer a:hover { color: var(--red); }
.foot-legal { display: flex; justify-content: space-between; gap: 16px; padding-top: 24px; border-top: 1px solid var(--line); font-size: .875rem; color: var(--slate); }

/* ---------- Tablet ---------- */
@media (max-width: 1080px) {
  .nav { gap: 22px; }
  .sec-head > div:first-child { grid-column: 1 / -1; }
  .sec-aside { grid-column: 1 / -1; margin-top: 20px; }
  .cases { grid-template-columns: 1fr; }
  .proof-shots { grid-template-columns: repeat(4, 1fr); }
  .ps-intro { grid-column: 1 / -1; }
  .bento { grid-auto-rows: 220px; }
  .cols { grid-template-columns: repeat(2, 1fr); row-gap: 48px; }
  .faq-grid > div:first-child, .acc { grid-column: 1 / -1; }
  .faq-grid > div:first-child { margin-bottom: 48px; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
}

/* ---------- Mobile ---------- */
@media (max-width: 760px) {
  body { font-size: 1.0625rem; }
  .nav, .header-cta { display: none; }
  .menu-btn {
    display: inline-flex; align-items: center; height: 42px; padding: 0 18px; border-radius: 999px; border: 0; cursor: pointer; font-size: 15px; font-weight: 500;
    background: rgba(255, 255, 255, .14); color: inherit; box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .25);
    -webkit-backdrop-filter: blur(18px); backdrop-filter: blur(18px);
  }
  .site-header.is-solid .menu-btn, .menu-open .menu-btn { background: var(--white); box-shadow: inset 0 0 0 1px var(--line); }
  .menu-open .site-header { color: var(--ink); }
  .menu-open .logo-light { display: none; }
  .menu-open .logo-dark { display: block; }
  .hero { height: 80svh; min-height: 560px; }
  .hero-title { font-size: clamp(2.5rem, 11.5vw, 3.4rem); line-height: .95; letter-spacing: -.03em; }
  .hero-lead { font-size: 1.0625rem; margin-bottom: 28px; }
  .hero .actions .btn { flex: 1 1 auto; }
  .hero-inner { padding-bottom: 92px; }
  .hero-foot { bottom: 32px; font-size: 11px; }
  .hero-foot > span:last-child { display: none; }
  .viewfinder { inset: calc(var(--header) + 8px) 16px 16px; }
  .vf-tc { left: 24px; } .vf-loc { display: none; }
  .hero-pause { right: 24px; top: calc(var(--header) + 44px); bottom: auto; width: 40px; height: 40px; }
  .path-grid { grid-template-columns: 1fr; gap: 40px; }
  .path-text { grid-template-columns: 1fr; row-gap: 12px; }
  .bento .tile { aspect-ratio: 1 / 1; }
  .col { flex: 0 0 66%; }
  .seg { width: 100%; }
  .case { padding: 22px; }
  .proof-shots { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; gap: 12px; margin-left: calc(-1 * var(--gut)); margin-right: calc(-1 * var(--gut)); padding: 0 var(--gut) 8px; flex-wrap: nowrap; }
  .ps-intro { flex: 0 0 100%; display: none; }
  .ps { flex: 0 0 64%; scroll-snap-align: start; }
  .bento { grid-template-columns: repeat(2, 1fr); grid-auto-rows: auto; gap: 12px; }
  .bento .tile { grid-column: span 1; grid-row: auto; aspect-ratio: 4 / 5; }
  .bento .t1, .bento .t4 { grid-column: 1 / -1; aspect-ratio: 16 / 10; }
  .caption b { font-size: 12px; padding: 5px 10px; }
  .tile-tc { font-size: 10px; left: 12px; top: 12px; }
  .statement-text { font-size: clamp(2rem, 9vw, 2.6rem); }
  .checks .tlink { margin-left: 0; }
  .cols { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; gap: 12px; margin: 0 calc(-1 * var(--gut)); padding: 0 var(--gut) 8px; }
  .col { flex: 0 0 72%; scroll-snap-align: start; }
  .index a { grid-template-columns: 1fr auto; gap: 16px; padding: 22px 0; }
  .i-arr { display: none; }
  .i-name { font-size: 1.75rem; }
  .i-chip { height: 40px; min-width: 64px; }
  .acc summary { font-size: 1.125rem; padding: 22px 0; }
  .acc-body { padding-right: 0; }
  .cta { min-height: 72vh; }
  .cta-bg { width: 220%; left: -10%; }
  .foot-top { flex-direction: column; align-items: flex-start; }
  .foot-top p { text-align: left; }
  .foot-legal { flex-direction: column; }
  .footer { padding-bottom: 120px; }
  .sticky-cta {
    display: block; position: fixed; z-index: 50; left: 0; right: 0; bottom: 0;
    padding: 12px 16px calc(12px + env(safe-area-inset-bottom));
    background: rgba(247, 246, 243, .86); -webkit-backdrop-filter: blur(16px); backdrop-filter: blur(16px);
    box-shadow: 0 -1px 0 var(--line); transform: translateY(110%); transition: transform .32s var(--ease-state);
  }
  .sticky-cta .btn { width: 100%; }
  .sticky-cta.on { transform: none; }
}

/* Social Media card: Instagram-style insights (real numbers, one client) */
.stats {
  background: radial-gradient(120% 90% at 100% 0%, #16304a 0%, #0A1622 60%);
  color: #fff; padding: 22px 24px 16px;
  display: flex; flex-direction: column; gap: 14px;
}
.st-left { display: flex; flex-direction: column; min-width: 0; }
.st-src { display: inline-flex; align-items: center; gap: 8px; font-size: 13px; font-weight: 500; color: rgba(255, 255, 255, .8); }
.st-ico { width: 16px; height: 16px; border-radius: 5px; box-shadow: inset 0 0 0 1.5px rgba(255, 255, 255, .8); position: relative; }
.st-ico::after { content: ""; position: absolute; inset: 4px; border-radius: 50%; box-shadow: inset 0 0 0 1.5px rgba(255, 255, 255, .8); }
.st-big { margin-top: 6px; display: flex; align-items: baseline; gap: 10px; flex-wrap: wrap; }
.st-big b { font-size: clamp(2.4rem, 3.6vw, 3.4rem); font-weight: 500; letter-spacing: -.04em; line-height: .95; }
.st-big span { font-size: 14px; color: rgba(255, 255, 255, .7); }
.st-mini { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 0; padding-top: 12px; border-top: 1px solid rgba(255, 255, 255, .12); }
.st-mini b { display: block; font-size: 1.125rem; font-weight: 500; letter-spacing: -.01em; font-variant-numeric: tabular-nums; }
.st-mini span { font-size: 12px; color: rgba(255, 255, 255, .62); }
.st-chart { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; align-items: end; flex: 1; min-height: 110px; }
.st-col { display: flex; flex-direction: column; justify-content: flex-end; align-items: stretch; height: 100%; text-align: center; }
.st-col em { font-style: normal; font-size: 13px; font-weight: 500; color: rgba(255, 255, 255, .85); margin-bottom: 6px; }
.st-col i { display: block; height: 0; min-height: 3px; border-radius: 8px 8px 3px 3px; background: rgba(255, 255, 255, .35); transition: height 2.6s cubic-bezier(.33, 0, .2, 1); }
.st-col:nth-child(2) i, .st-col:nth-child(3) i { background: linear-gradient(to top, #a8322f, var(--red)); }
.st-col:nth-child(2) i { transition-delay: .25s; } .st-col:nth-child(3) i { transition-delay: .5s; }
.stats.on .st-col i { height: calc(var(--h) * .78); }
.st-col span { margin-top: 8px; font-size: 11px; color: rgba(255, 255, 255, .6); white-space: nowrap; }
.st-note { margin-top: 0; font-size: 11px; color: rgba(255, 255, 255, .5); }
@media (max-width: 760px) {
  .path-media.stats { aspect-ratio: auto; padding: 20px; }
  .st-chart { min-height: 140px; }
  .path-media.flow { aspect-ratio: auto; min-height: 300px; }
}
@media (prefers-reduced-motion: reduce) { .stats .st-col i { height: calc(var(--h) * .78); } }

.stats .st-left { display: contents; }
.stats .st-src { order: 1; } .stats .st-big { order: 2; } .stats .st-chart { order: 3; } .stats .st-mini { order: 4; } .stats .st-note { order: 5; }

/* Ads & Websites card: how it connects */
.flow {
  background: linear-gradient(160deg, #F1EFEA 0%, #E7E4DD 100%); color: var(--ink);
  padding: 22px 24px; display: flex; flex-direction: column;
}
.flow-label { font-size: 13px; font-weight: 500; color: var(--slate); }
.flow-steps { list-style: none; margin: auto 0 0; padding: 0 0 0 22px; display: grid; gap: 18px; position: relative; }
.flow-steps::before { content: ""; position: absolute; left: 4px; top: 8px; bottom: 8px; width: 1.5px; background: rgba(10, 22, 34, .18); }
.flow-steps li { position: relative; font-size: 1.0625rem; font-weight: 500; letter-spacing: -.01em; line-height: 1.3; }
.flow-steps li::before { content: ""; position: absolute; left: -22px; top: .45em; width: 10px; height: 10px; border-radius: 50%; background: var(--paper); box-shadow: inset 0 0 0 1.5px rgba(10, 22, 34, .35); }
.flow-steps li:last-child::before { background: var(--red); box-shadow: none; }
.flow-steps b { display: block; font-size: 11px; font-weight: 500; letter-spacing: .12em; color: var(--slate); margin-bottom: 2px; }
.flow-dot { position: absolute; left: 28px; width: 8px; height: 8px; border-radius: 50%; background: var(--red); box-shadow: 0 0 0 4px rgba(201, 66, 62, .18); top: 40%; animation: flow 4.5s cubic-bezier(.6, 0, .2, 1) infinite; }
@keyframes flow { 0% { top: 36%; opacity: 0; } 10% { opacity: 1; } 85% { top: 88%; opacity: 1; } 100% { top: 88%; opacity: 0; } }
/* Follow the actual list markers, including when a step wraps onto two lines. */
.path-media.flow .flow-dot { left: var(--flow-x, 0px); top: var(--flow-y, 0px); opacity: 0; animation: none; }
.path-media.flow[data-flow-ready] .flow-dot { animation: path-flow 4.5s linear infinite; }
@keyframes path-flow {
  0% { transform: translateY(0); opacity: 0; }
  8% { opacity: 1; }
  85% { transform: translateY(var(--flow-travel)); opacity: 1; }
  100% { transform: translateY(var(--flow-travel)); opacity: 0; }
}
.path-card:hover .flow-steps li:last-child { color: var(--red); }

/* Bento: five films */
.bento .t4 { grid-column: 1 / 7; } .bento .t5 { grid-column: 7 / 13; }

/* Results: more numbers */
.more { margin-top: clamp(40px, 5vw, 64px); }
.more .h3 { color: #fff; margin-bottom: 18px; }
.more-grid { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.more-grid li { background: rgba(255, 255, 255, .045); box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .07); border-radius: 16px; padding: 18px 18px 16px; display: flex; flex-direction: column; gap: 6px; }
.more-grid b { font-size: clamp(1.5rem, 2.2vw, 2rem); font-weight: 500; letter-spacing: -.03em; color: #fff; font-variant-numeric: tabular-nums; line-height: 1.1; }
.more-grid span { font-size: 14px; color: var(--on-dark-muted); line-height: 1.4; }
.more-grid i { margin-top: auto; padding-top: 8px; font-style: normal; font-size: 11px; letter-spacing: .08em; text-transform: uppercase; color: rgba(243, 245, 247, .55); }

@media (max-width: 1080px) {
  .path-grid { grid-template-columns: 1fr 1fr; }
  .more-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 760px) {
  .path-grid { grid-template-columns: 1fr; gap: 40px; }
  .path-media.flow { aspect-ratio: auto; min-height: 0; }
  .flow-steps { margin-top: 18px; }
  .more-grid { grid-template-columns: 1fr 1fr; gap: 10px; }
  .more-grid li { padding: 14px; }
  .more-grid b { font-size: 1.3rem; }
  .bento .t5 { grid-column: 1 / -1; aspect-ratio: 16 / 10; }
  .bento .t4 { grid-column: 1 / -1; }
}
@media (prefers-reduced-motion: reduce) { .flow-dot { display: none; } }

/* Shared existing consent controls, restyled in the approved system. */
.cookie-dialog { width:min(480px,calc(100% - 32px)); max-height:90dvh; overflow:auto; border:0; border-radius:20px; padding:32px; background:var(--paper); color:var(--ink); }
.cookie-dialog::backdrop { background:rgba(10,22,34,.65); }
.cookie-dialog h2 { font-size:1.75rem; }
.cookie-dialog p { font-size:1rem; line-height:1.6; }
.cookie-dialog label { display:flex; align-items:center; gap:12px; margin:24px 0; }
.cookie-dialog input { width:22px; height:22px; accent-color:var(--red); }
.cookie-dialog form > button { margin:8px 8px 0 0; }
.cookie-dialog [role=status] { margin-top:20px; color:var(--slate); }
.cookie-dialog button { min-height:44px; }
.vf-light-header .site-header { background:var(--paper); color:var(--ink); }
.vf-light-header .site-header .logo-light { opacity:0; }
.vf-light-header .site-header .logo-dark { opacity:1; }
.vf-light-header .menu-btn { color:var(--ink); background:rgba(10,22,34,.06); border-color:var(--line); }
::selection { color:white; background:var(--navy); }
:focus-visible { outline:3px solid currentColor; outline-offset:5px; }
[hidden] { display:none !important; }

.menu-btn, .hero-pause { min-width:44px; min-height:44px; }
.vf-still *, .vf-still *::before, .vf-still *::after { animation-duration:.01ms !important; animation-iteration-count:1 !important; transition-duration:.01ms !important; scroll-behavior:auto !important; }
.vf-still .flow-dot { display:none; }
.motion-skip { position:absolute; left:-9999px; top:62px; z-index:110; padding:12px 18px; border:0; border-radius:999px; color:var(--ink); background:white; }
.motion-skip:focus { left:8px; }
.motion-choice { font:inherit; color:inherit; background:none; border:0; padding:8px 0; text-decoration:underline; text-underline-offset:4px; cursor:pointer; min-height:32px; }
.header-call { display:none; }
@media(min-width:761px) and (max-width:1080px) {
 .site-header { gap:20px; }
 .site-header .nav { gap:16px; }
 .site-header .nav a { font-size:13px; white-space:nowrap; }
 .site-header .header-cta { display:none; }
}
@media(max-width:760px) {
 .site-header { gap:10px; }
 .header-call { display:inline-flex; align-items:center; justify-content:center; min-height:44px; padding:0 12px; border-radius:999px; font-size:14px; line-height:1; text-decoration:none; color:white; background:rgba(255,255,255,.1); box-shadow:inset 0 0 0 1px rgba(255,255,255,.3); margin-left:auto; }
 .vf-light-header .header-call,.site-header.is-solid .header-call,.menu-open .header-call { color:var(--ink); background:transparent; box-shadow:inset 0 0 0 1px rgba(10,22,34,.25); }
 .site-header .menu-btn { margin-left:8px; }
}

.hero-poster { position:absolute; inset:0; width:100%; height:100%; object-fit:cover; z-index:0; }
[data-state=before] .only-after, [data-state=after] .only-before { display:none; }
.tile { color:#fff; text-decoration:none; }