Choose the question you need to answer
If you have a business problem but no clear format, compare brand films and ads first. When you know the intended use, fill in the brief and scope worksheet. Use the interview guide for real customer stories and the review guide when the first edit arrives.
Practical guides and planning tools
Choose a brand film or video ad
Compare two different jobs: explaining the business and prompting a specific next action.
Understand what changes production scope
Use a scope comparison to decide people, locations, outputs, rights and revision needs without a price list.
Prepare a customer testimonial interview
Use neutral prompts and a claim-check sheet so a real customer can describe their own experience.
Give useful feedback on an edit
Separate factual corrections, creative preferences and new scope with timestamped comments.
Write a business video brief
Put audience, purpose, proof, filming needs and approvals into a document a crew can use.
Bring this to your planning conversation
Bring one main audience, the intended placement, a next action, the message you can support and the people who approve it. Keep inspiration separate from required facts, and identify any materials you cannot publish.
Put the plan into a project brief
Use the relevant worksheet before discussing the matching service. Keep questions, required outputs and open approvals together. You can also browse all guides to find another planning task.