Staff introductions
The real people who welcome visitors.
For your business
Show patients the practice before they sit in the chair.
Introduce your team, rooms and first-visit experience while planning filming around patient privacy, clinical schedules and your practice’s approvals.
Areas, people and technology.
A first-visit walkthrough
Cleared spaces and staff demonstrations.
Useful explanations
Your dentist reviews clinical statements.
Areas, people and technology.
| Area | What it shows | What to plan |
|---|---|---|
| Reception and waiting area | First impressions, comfort, the welcome | Film when no patients are waiting, or with only authorized patients |
| Operatories | Where care happens | Screens off or turned away; no charts, images or schedules in frame |
| Sterilization | How seriously you take safety | A short, clean sequence; staff in normal protective gear |
| Imaging and technology | What makes your care different | Use demo images, never a real patient's |
| Consultation room | Treatment planning and financial conversations | Staged with staff, not real conversations |
| Your team | Dentists, hygienists, assistants, front desk | Who's comfortable on camera, and who'd rather not be |
What to film.
- "Your first visit": a walk-through from check-in to checkout, told by your team.
- Meet the team: short introductions, in their own words.
- Technology explained: what a tool does for the patient, in plain language.
- Common questions: "Will it hurt?", "How long does it take?", "What if I haven't been in years?" Answered by your dentists, approved before posting.
- Behind the scenes: sterilization, morning huddles, the details patients never see.
- Patient stories, only with written authorization.
Patients appear only with written authorization.
Qualified privacy review
Set boundaries before the crew enters.
Cleared people and spaces
No unauthorized patient information.
Confirmed use
Written authorization where required.
Patients appear only with written authorization.
Your practice's qualified privacy reviewer sets the filming boundaries, authorization requirements and any agreement needed before the crew enters clinical areas. Staff-only demonstrations and cleared rooms can help show a visit without featuring patients.
HHS explains that film crews must not be given unauthorized access to protected health information; blurring a face afterward does not fix the original access. HHS film-crew guidance.
- Keep uncleared patients, names, records, screens, schedules and identifiable audio outside the filming area.
- Confirm the permitted people, scenes and uses before filming; pause if an unexpected person or record becomes accessible.
- Any patient appearance needs the practice's confirmed written marketing authorization and qualified review of the planned use.
- Clinical statements are approved by your clinical lead; medical questions and complaints go to your team.
Your practice handles privacy incidents and permission changes through its own process. We coordinate filming and publishing within the approved scope.
When to shoot.
Choose the window
Before patients, a planned break or a closed block.
Confirm access
Rooms, records and participant permissions.
Review the content
Clinical and privacy approval before posting.
When to shoot.
The best time is usually a planned block: before the first patient, over a long lunch or on a day the practice is closed to patients. A monthly shoot on a fixed date lets you block the schedule weeks ahead. A short shoot can happen alongside a normal day if we stay out of active operatories.
Anonymous account insights.
A whole-month dashboard and one reel’s cumulative snapshot measure different things. They are shown with their original labels.
Real account, shown without names. Every account is different; views and followers are not promised.
Questions from dental practices.
Scope, rights and timing, before the shoot.
Can we make videos without patients?
Yes. Most dental content features your team, your space and your answers to common questions.
Who approves what our dentists say on camera?
Your practice does. Your dentist reviews every clinical statement before anything is posted.
Can you film a procedure?
Only with the patient's written authorization and in a way that respects their comfort. Most practices show the technology and the room rather than a real procedure.
Do you answer patients' questions in our comments?
We answer simple ones on weekdays: hours, location, booking link. Anything about treatment or cost goes to your team.
What should your business show next?
Tell us the goal and where the content will be used. A 15-minute call comes before your written proposal.