Our team
Creates content and handles agreed posting and replies.
Social Media
Who posts, who replies, who decides.
Every plan includes strategy, brand design, weekly planning and monthly analysis. Choose our team to create and publish on three platforms and handle weekday replies, or content only with your team publishing and replying.
The split, in one table.
Your team
Approves facts and content; handles sales and decisions.
The split, in one table.
| Task | Our team | Your team |
|---|---|---|
| Strategy and brand design | Develops your fonts, colors and visual identity | Shares brand guidelines and approves the direction |
| Weekly content plan and posting calendar | Drafts it | Reviews and approves it each week |
| Videos and photos | Films or edits supplied content; on-video captions | Reviews within two rounds |
| Publishing | Posts on the approved calendar | Can post extra content any time |
| Comments | Replies on weekdays | Sees everything; can step in any time |
| Simple messages (hours, location, booking link) | Replies on weekdays | |
| Questions about prices, complaints, anything medical | Forwards to you the same business day | Answers them |
| Bookings and sales | Shares your booking link | Takes the booking and closes the sale |
| Accounts and access | Partner or manager access only | Owns every account |
|---|---|---|
| Monthly report | Prepares it | Reads it; we discuss next month |
Three platforms.
Three platforms
Instagram, Facebook and Google Business Profile by default.
An agreed swap
Replace one with TikTok; other scope on the call.
Approved calendar
Ideas, files and final decisions remain clear.
Three platforms.
Three platforms are included: Instagram, Facebook and Google Business Profile by default. You can replace one with TikTok. A fourth platform is a paid extra scoped on the call. Each video uses the format and calendar agreed for that platform.
For the Profile destination, start with planning a useful Google Business Profile video.
Nothing goes out without a plan you approved.
- Each week: you review the next week’s ideas and posting calendar. We agree the shoot brief before filming.
- Before posting: you approve the videos through two revision rounds.
- If we don't hear back: content we send for approval counts as approved after 3 business days. We always send a reminder before that.
Keep plan decisions and final-file decisions separate with the weekly calendar approval board.
What we answer, and what we send to you.
Routine questions
Weekday replies about hours, location and booking links.
Questions needing judgment
Prices, complaints and medical questions.
Your team
We forward those the same business day.
What we answer, and what we send to you.
We reply to comments and simple messages Monday to Friday, 9 am to 5 pm Central. Simple means questions with a clear, public answer: your hours, your address, how to book, whether you offer a service listed on your site. Anything that needs your judgment goes to you the same business day: prices and quotes, complaints, refunds, and anything medical. We never give medical advice or confirm that someone is a patient.
Not included: weekend or round-the-clock monitoring, sales conversations, appointment booking on your behalf, and community management for platforms outside your plan.
Content creation vs. social media management: who does what
Use the reply handoff worksheet to identify approved answers and the business role for questions that need judgment.
Your accounts stay yours.
Account ownership
Partner or manager access; no passwords.
Exit handoff
You remove our access when work ends.
Inquiry report
Known sources and honest measurement gaps.
Your accounts stay yours.
- You add us as a partner or manager. We never ask for your passwords and never become an owner.
- On Google Business Profile, managers can manage posts and reply to reviews, but cannot add or remove users or remove the profile. We ask for the manager role. Google explains these roles.
- When we stop working together, you remove our access. Nothing needs to be handed back.
Use the Google Business Profile access checklist to keep ownership, invitations and the exit handoff clear.
Month-end numbers and next steps.
At the end of every month, we send concrete performance figures and explain what worked, what did not, which content and strategy performed best, and what we will change next. We review available views, reach, engagement and inquiries. If your team publishes, share your platform insights so we can include those results. Anything we cannot measure is marked unknown rather than guessed.
Social media management
Your content, planned week by week.
Your strategy sets the direction. We review the content plan weekly, post on the agreed platforms, reply on weekdays and send a month-end analysis.
Your next week, plannedSample calendar
MonTueWedThuFri
W1
Reel
Photo
ReelPhotoStoryReelPhotoReply
Plan reviewed weekly3 platformsWeekday replies
Consistency shows up in the numbers.
116posts published, up from 26New consumer app
475posts published, up from 284Business consultant
3platforms running, up from 1Dental practice
14,600interactions in a month, up from 581Business consultant
Real client accounts, shown without names. Every account is different; we don’t promise views or followers.
Questions about posting and replies.
Scope, rights and timing, before the shoot.
Can we still post things ourselves?
Yes. It's your account. Tell us what you've posted so the calendar stays balanced.
Do you answer direct messages?
Simple ones, on weekdays: hours, location, how to book. Questions about prices, complaints and anything medical go to your team the same business day.
What happens on weekends?
Nothing is answered by us on weekends. Scheduled posts still go out, and anything that came in is handled on the next business day.
How often do you post?
On the calendar you approve each week, using the content from your monthly shoot and any supplied material agreed in your scope.
Can we choose different platforms?
Three platforms are included: Instagram, Facebook and Google Business Profile by default. You can replace one with TikTok. A fourth platform is a paid extra scoped on the call.
What if a comment turns into a complaint?
We stop replying in public and forward it to you the same business day, with a link to the thread.
What should your business show next?
Tell us the goal and where the content will be used. A 15-minute call comes before your written proposal.