Your providers
Useful general explanations in their own words.
For your business
Video for clinics, with privacy planned in.
Plan clinic videos around patient privacy, approved treatment claims and your practice’s review process, with social media management or content your team publishes.
Content that builds trust before the consultation.
The visit
Staff demonstrations in cleared spaces.
Customer questions
Topics your clinical lead approves.
Content that builds trust before the consultation.
- Your providers, explaining. What a treatment is, who it's for, what recovery looks like, in general terms your clinical lead approves.
- The visit, step by step. Check-in, consultation room, treatment room, aftercare. A staff member or an authorized patient walks it through.
- Your space. Clean, calm and specific: the details that make your clinic yours.
- The questions people ask. Price questions stay private, but "Does it hurt?", "How long does it last?" and "When will I see results?" make strong Everyday videos.
- Your team. Who they are and why they do this work.
- Real patient stories, only with written authorization.
Patients appear only with written authorization.
Privacy reviewer
Filming access and required authorizations.
Clinical lead
Treatment facts and any result claim.
Final approval
The planned uses and policy review.
Patients appear only with written authorization.
Your practice's qualified privacy reviewer sets the filming boundaries, authorization requirements and any agreement needed before the crew enters clinical areas. Staff-only demonstrations and cleared rooms can help show a visit without featuring patients.
HHS explains that film crews must not be given unauthorized access to protected health information; blurring a face afterward does not fix the original access. HHS film-crew guidance.
- Keep uncleared patients, names, records, screens, schedules and identifiable audio outside the filming area.
- Confirm the permitted people, scenes and uses before filming; pause if an unexpected person or record becomes accessible.
- Any patient appearance needs the practice's confirmed written marketing authorization and qualified review of the planned use.
- Clinical statements are approved by your clinical lead; medical questions and complaints go to your team.
Your practice handles privacy incidents and permission changes through its own process. We coordinate filming and publishing within the approved scope.
Claims your clinical lead signs off on.
- Your clinical lead approves any statement about what a treatment does, who it's for or what results to expect.
- Before-and-after content needs the patient's authorization and honest framing. If a result isn't typical, the post has to make clear what people can generally expect.
- No guarantees. Clinical claims must come from your practice and be cleared by its qualified reviewer. We do not promise guaranteed or pain-free outcomes.
- Ads have extra rules. The proposed treatment and wording need a separate platform-policy review. Google healthcare policy restricts prescription-drug terms in ads, landing pages and keywords.
Medical questions go to your team.
Simple questions
Weekday answers about hours and booking links.
Clinical questions
Anything medical goes to your team.
Same-day handoff
Prices and complaints also need your judgment.
What clinics often choose.
Content only
Your team publishes and handles replies.
Managed publishing
We post and answer agreed routine questions.
What clinics often choose.
Compare the 12- and 16-video options with the people and topics available to film; publishing and ads are separate choices. Patient stories are filmed as a separate testimonial project when the right patients agree. Your plan is built on the call around your goals; this is a starting point, not a package.
Med spas & wellness
Calm, clear and careful.
Content that shows your space and your people, with privacy and consent built into the plan.
A content plan that respects privacySample plan
Treatment roomsDetails and atmosphere, no clients in frame.
AlwaysProvider introsWho they are and how they work.
MonthlyAnswersShort videos for common questions.
WeeklyBefore and afterOnly with written client authorization.
If approvedClaims checkWording reviewed before anything is posted.
Every postQuestions from clinics.
Scope, rights and timing, before the shoot.
Can we film without showing any patients?
Yes. Most clinic content features providers, staff and the space. Staff members can demonstrate a visit, and patients appear only when they choose to and authorize it.
Who writes what the providers say?
They do, in their own words. We prepare questions and topics; your clinical lead approves the final videos before they're posted.
Can you film during business hours?
Yes, if we plan around appointments and keep treatment rooms in use off camera. Many clinics prefer an early-morning or after-hours block.
Do you post before-and-after photos?
Only with the patient's written authorization, honest framing and your clinical lead's approval.
What should your business show next?
Tell us the goal and where the content will be used. A 15-minute call comes before your written proposal.