Signature
Cinematic main pieces, ads and hero content.
Social Media
What you get from each monthly shoot.
Every monthly plan includes strategy, brand fonts, colors and visual identity, weekly content planning and monthly analysis. We film Signature and Everyday videos plus photos, or edit material you supply. Choose managed publishing or content only.
Signature and Everyday: different jobs, same shoot.
Everyday
Fast clips, tips and behind-the-scenes posting.
Signature and Everyday: different jobs, same shoot.
| Signature | Everyday | |
|---|---|---|
| What it's for | The month's main posts, your website and your best ad material | Steady posting: behind the scenes, quick tips, answers to the questions customers ask |
| How it's made | Planned shots, cinematic edit, sound design, color | Fast, social-first edit cut to your brand template: fonts, colors, caption style |
| When you see it | As a rough cut for your notes, within 72 hours of the shoot (weekends excluded) | Ready to post, within 72 hours of the shoot (weekends excluded) |
| Length | Up to 60 seconds | Up to 60 seconds |
Your proposal says exactly how many of each you get. The mix depends on your goals: a business running ads usually needs more Signature pieces; a business that posts every day needs more Everyday clips.
Made for your agreed placements.
Your placements
Where the content needs to work.
Agreed versions
9:16, 1:1 and 16:9 are available options.
Written deliverables
The proposal specifies the exact exports.
Made for your agreed placements.
- Agreed versions. Available shapes include vertical (9:16), square (1:1) and horizontal (16:9). We prepare the versions your requested placements need, with the exact deliverables confirmed in your proposal.
- Captions. Every video has captions, so it works with the sound off.
- Licensed music. Music cleared for business use, with the license on record. We don't use trending tracks that aren't cleared for business accounts.
- Photos from the same shoot. Edited stills for posts, your Google Business Profile and your website.
- Drone shots where airspace and conditions allow.
How to choose formats for each channel
9:16 Reels & Stories 1:1 Feed 16:9 Website & YouTube Formats for your plan. Your requested placements determine the versions.
Choose your monthly volume.
8 videos
10 photos; up to three hours.
12 videos
15 photos; a half-day shoot.
16 or 20+
16 includes up to six hours; 20+ is scoped.
Choose your monthly volume.
| Videos | Photos | Shoot |
|---|---|---|
| 8 | 10 | Up to 3 hours |
| 12 | 15 | Half day |
| 16 | 20 | Up to 6 hours |
| 20+ | Scoped on the call | Scoped on the call |
More videos need more shoot time: more scenes, more people and more setups. Pick the volume on the builder; we confirm the exact numbers in your proposal.
Check topics, staff availability, approval and publishing capacity with the usable-volume worksheet. Plan still-image needs alongside the videos with the monthly photo shot list.
From shoot day to approved.
Prepare
People, topics, brand details and access.
Review
72 hours, weekends excluded; two revision rounds.
Approve
Final files in the agreed versions.
From shoot day to approved.
- Within 72 hours of the shoot, weekends excluded: every video is ready for review in a shared Google Drive folder. Everyday videos are ready to post; Signature videos are rough cuts.
- Your notes: one message per round from your team, with the timestamps you want changed.
- Two revision rounds on every video. A third round can be added separately.
- Approved: final files in the agreed versions, named and ready to post.
What helps us make better videos.
- Your logo, brand fonts and colors, for the Everyday template.
- The questions customers ask most, and the services you want to sell this month.
- People who are happy to be on camera, and signed releases for anyone featured.
- Access to the spaces we'll film, at a time when they look their best.
Short-form results
One reel can carry a month.
Every shoot gives you vertical videos built for the first second. These are real numbers from accounts we produce for.
ReelsA common questionAnswered in under 30 seconds.
3.8Mviews from four postsDental practice
1,937,601views across three reelsNew consumer app
149,300TikTok views on one video, from an account with 31 followersDental practice
31,000views on the top YouTube ShortDental practice
Real client accounts, shown without names. Every account is different; we don’t promise views or followers.
Questions about the videos.
Scope, rights and timing, before the shoot.
How long are the videos?
Up to 60 seconds each. We cut each one to the length its idea needs within the agreed scope.
How many Signature and how many Everyday videos do we get?
It's written in your proposal, based on what you need the content to do. The total matches the volume you choose.
Can we use the videos in ads?
Yes. After full payment, your license covers any business use, including ads. Signature videos are usually the strongest ad material.
Can you use trending songs?
We use music licensed for business use. Send the intended placements so the music clearance can be checked for that use.
Can we get the raw footage?
Raw files are available on request for a fee. Final videos and photos are included.
What should your business show next?
Tell us the goal and where the content will be used. A 15-minute call comes before your written proposal.