Social Media

Your month with us, step by step.

A monthly plan runs on a simple rhythm: plan, shoot, review, post, report, repeat. Here's what happens at each step and what your team needs to prepare.

Before your first month.

  1. Plan and shoot

    Your strategy, brand look and first weekly plan; an agreed shoot date.

  2. Review

    Every video within 72 hours, weekends excluded.

  3. Publish and report

    Publishing when selected; month-end analysis in every plan.

Before your first month.
  1. 15-minute call. We learn about your business and what you need content to do.
  2. Proposal within 24 hours. One page: exact deliverables, schedule and price.
  3. Sign and pay the first month. After that, payment runs automatically on the same date each month.
  4. Onboarding. You add us to your accounts as a partner or manager (never with passwords), and send your logo, fonts and colors.
  5. First shoot, usually within 7 days of signing, at your business. A shoot that needs a city permit or a venue's approval follows that timeline.
The monthly rhythm.
WhenWhat happensOur teamYour team
Each weekNext week’s content planReviews performance, trends and business priorities; drafts the weekly calendar and shoot briefApproves or adjusts
Shoot day (fixed date, like the second Tuesday)One planned shoot at your businessCrew, gear, direction, drone where allowedPeople, access to the spaces, releases for anyone featured
Within 72 hours, weekends excludedReviewEvery video in your shared Google Drive folder: Everyday ready to post, Signature as rough cutsCollects notes into one message per round
Revision roundsFinal versionsTwo rounds on every videoFinal approval
Through the monthPosting, if we postPosts on the approved calendar; weekday replies to comments and simple messagesAnswers prices, complaints and anything medical
Month endPerformance analysis in every planConcrete numbers, content and strategy review, and next steps; measurement gaps marked unknownReads it; we agree what to change

A Friday shoot is ready for review by Wednesday: 72 hours, with Saturday and Sunday not counted.

Use the calendar approval board to track the plan, current file and next decision. Bring confirmed changes with the seasonal content worksheet.

Your part, realistically.

Our team

Planning, filming, editing and agreed publishing.

Your team

Facts, people, access and consolidated approval.

Your part, realistically.
  • Planning: set aside time to review the ideas, verify business facts and approve the plan.
  • Shoot day: the people on camera need to be available during the shoot window. Someone who can make decisions should be reachable.
  • Review: one consolidated set of notes per round.

We do the planning, filming, editing and posting. We can't do it without your people, your spaces and your approvals.

Moving dates and late approvals.

  • Changed dates

    Agreed rescheduling and weather alternatives.

  • Approvals

    A reminder before the three-business-day rule.

  • Monthly scope

    Unused work and missed-work terms stay clear.

Moving dates and late approvals.
  • You need to move a shoot: we reschedule it once within the same month.
  • Cancelled less than 72 hours ahead: the shoot counts as done.
  • We postpone for weather, airspace or safety: it doesn't count against you. We offer at least two new dates and send a reminder; if no new date is chosen within 7 days, that month's shoot counts as done.
  • Approvals are late: our deadlines move by the same amount of time. Content we send for approval counts as approved after 3 business days without a reply; we always send a reminder first.
  • Unused months don't roll over: each month's shoot and videos belong to that month.
  • We miss something through our own fault: we make it up the next month at no charge.

How the term works.

Minimum

Three months; six when ads are included.

After the minimum

Month to month with 30 days’ email notice.

Early exit

50% of remaining minimum-term fees.

How the term works.

Plans start with a 3-month minimum, or 6 months with ads. After that, the plan runs month to month: cancel by email with 30 days' notice. Leaving during the minimum costs 50% of the remaining minimum-term fees.

How it works

A month with no guesswork.

Each step has a date and an owner, so you always know what happens next. *Weekends excluded.

The month, step by stepSample
PlanTopics, shot list and posting calendar.
Each week
ShootOne planned shoot on a fixed date.
Shoot day
ReviewEvery monthly video ready for review.
72 hours*
PublishPosted on the agreed platforms.
All month
ReportInquiries, what worked, what changes.
Monthly

Questions about the monthly rhythm.

Scope, rights and timing, before the shoot.

Can we choose our shoot day?

Yes. We agree on a fixed date that suits your business, like the second Tuesday of each month, so your team can plan around it.

Where do we review videos?

In a shared Google Drive folder. Leave notes with timestamps and send them in one message per round.

What if our team is too busy on shoot day?

Tell us when you approve the plan. We can shorten the shot list or move the shoot once within the month. A shoot cancelled less than 72 hours ahead counts as done.

What happens in the first month?

The same rhythm, plus onboarding: account access, strategy, brand fonts, colors and visual identity, and the first weekly content plan we build with you.

When do we pay?

The first month at signing, then automatically on the same date each month. Your agreement records payment arrangements.

Do we have to sign up for a year?

No. The minimum is 3 months, or 6 with ads. After that, it's month to month with 30 days' notice by email.

What should your business show next?

Tell us the goal and where the content will be used. A 15-minute call comes before your written proposal.

Tell us about your project

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