Video Production

The story of your business, in two minutes.

A 90–120 second film introduces your business, shows how you work and gives customers something useful to watch on your website or in a sales conversation.

Brand film or video ad? Start with how you'll use it

A hand pointing at cabinet design drawings.
A hand pointing at cabinet design drawings.

Every good brand film answers four questions.

The reason

Why the business exists.

The work

What care and craft look like.

The audience

Who should watch and what they should feel.

Every good brand film answers four questions.
  1. Why does this business exist? The reason behind the work, in the words of the people who do it.
  2. What does it look like when it's done well? The craft, the care, the details customers notice.
  3. Who is it for? The customer you want more of, and the moment they decide to call.
  4. What should people feel at the end? Confidence, curiosity, pride: one feeling, not five.

We work through these with you before anything is written. The answers decide who's on camera, where we film and what we leave out.

From conversation to final cut.

  1. Find the story

    A conversation with your key people.

  2. Plan and film

    An approved outline, access and real interviews.

  3. Review the cut

    Two rounds of consolidated notes.

From conversation to final cut.
StepWhat happensYour part
DiscoveryA conversation with you and the key people on your teamRelevant business facts and available interviewees
Story outlineThe structure of the film: who speaks, which scenes, in what orderApprove or adjust
Shoot planLocations, schedule, shot list, releasesAccess, people, a contact on the day
Interviews and filmingReal people speaking in their own words, plus the scenes that show the workTime on camera from the people featured
EditStory, music, color, soundTwo revision rounds of consolidated notes
DeliveryFinal film in the formats agreed in your proposalFinal approval

We don't hand people a script to read. We interview them and build the film from what they actually say, so it sounds like your business, not like an ad agency.

How to write a business video brief

What makes one brand film bigger than another.

  • People and places

    Interviews, locations and shoot days.

  • Versions and use

    A website film and agreed cutdowns.

  • Written scope

    Every deliverable and timeline in the proposal.

What makes one brand film bigger than another.
  • Locations: one site, or several across North Texas.
  • People: one voice, or several interviews.
  • Shoot days: the story, locations and people determine the schedule.
  • Drone and special shots, where airspace allows.
  • Versions: a website master only, or cutdowns for social and ads too.
  • Travel beyond our local service area, which is quoted as its own line.

Every brand film is quoted line by line after a 15-minute call. There's no package; the proposal lists exactly what you'll get.

What changes the scope of a video project

Brand films

Built in the edit.

Interviews, b-roll and music come together on one timeline. You review a cut, we refine it, and you approve the final versions.

Questions about brand films.

Scope, rights and timing, before the shoot.

How long is a brand film?

Usually 90 to 120 seconds. Long enough to tell a story, short enough that people finish it.

Do we need actors?

No. The strongest brand films use the real people who run and work in the business. We prepare them and keep the interview relaxed.

Can we get short versions for social media?

Yes, if they're in your proposal. Planning the cutdowns before the shoot makes them much better.

How long does it take?

It depends on the story and the schedule. Your proposal includes a timeline from discovery to final delivery.

Who owns the film?

After full payment, you get a permanent, worldwide license to use the film for your business, in any media. We keep the copyright and the raw footage and never license your film to anyone else.

How do deposits work?

A 50% deposit holds your shoot date; the balance is due on delivery. Previews are watermarked until the project is paid in full.

What should your business show next?

Tell us the goal and where the content will be used. A 15-minute call comes before your written proposal.

Tell us about your project

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